A methodology that supports startups or corporate innovation teams in their search for a product or service that customers value, and a viable business model to go with it. Lean Startup emphasizes validated learning through the performance of hypothesis-driven experimentation with customers in short development cycles.
The Lean Startup | The Movement That Is Transforming How New Products Are Built And Launched
Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.